Digital Marketing Course Curriculum
A structured curriculum covering the core areas of modern digital marketing with practical application.
Introduction to Digital Marketing
Digital channels, traditional vs digital, customer journey and strategy.
Website Development
Domains, hosting, website structure, pages, forms and mobile responsiveness.
SEO
Keyword research, search intent, on-page, technical, content, internal links and backlinks.
Local SEO
Local search, Google Business Profile, categories, services, reviews and citations.
Social Media Marketing
Facebook, Instagram, LinkedIn, YouTube, content strategy and calendars.
Content Marketing
Research, blogs, social content, website copy and content planning.
Google Ads
Search campaigns, keywords, ad groups, ad copy, landing pages and tracking.
Meta Ads
Objectives, audiences, creatives, lead campaigns, budgets and monitoring.
Graphic Design
Design fundamentals, social creatives, Canva and branding basics.
Analytics
Traffic, engagement, conversions, campaign reporting and analysis.
AI-Powered Digital Marketing
AI for research, content, SEO, social media, prompting and workflows.
Practical Projects
Website, SEO, social media, advertising and reporting projects.